The Power of Color
When building a wardrobe, I focus a lot of attention on color because it is the first thing we notice about what someone is wearing. It is also the first thing we notice when shopping. Our eyes find bright colors and contrasting colors highly stimulating - a fact that marketers and retailers are well aware of. They usually put these types of colors on displays and feature such colorful products more prominently.
The problem is that we experience color in relation to other colors and in terms of clothing, that relation is to your actual skin, hair, and eye color. We may be drawn to certain colors and color combinations in the store but that doesn’t mean that those colors look good on us in relation to our bodily coloring. My philosophy is that you should be wearing the clothes, not the other way around with the clothes wearing you. When you wear clothing that is too bright or not good with your body coloring, the clothes show up first when someone is perceiving you - you become the background. Fashion brands know this and like for the clothes to stand out more so that you buy them.
I prefer me and my face to be the first thing to stand out and that is achieved by wearing the most suited and complimentary colors to my skin, hair, and eyes.
You’ve undoubtedly been complimented before about the color you were wearing. Someone said, “wow, that color looks amazing on you!” and what has happened? The color you were wearing actually enhanced your coloring and overall appearance. You stood out first and your overall look was cohesive and harmonious. After that you likely went and bought more items in that color and felt great every time you wore it!
Wearing your best colors can make you look younger and healthier. In addition, others will perceive you as more sophisticated and competent. Now that’s powerful!
Want help? Schedule a Custom Color Analysis with Keila to get your own personalized color fan so you always know your best colors.
Other interesting facts about color:
- Our ability to see color changes over time. As we age, we do not see color as vividly as when we are younger. This could explain my late grandmother’s penchant for exceptionally bright red pants and lipstick.
- Men are more inclined to be color blind than women. Nearly 1 in 10 men are color blind compared to only about 0.5% of women. The level of color blindness can vary from extreme to subtle. I recently had a male client asking for advice on shirt and tie combinations and many of the options he showed me did not coordinate at all, leading me to ask if he was color blind. I had to explain that this was a legitimate question and I was not trying to suggest he was inept!
- Meanings associated with colors vary by culture. For example, in the U.S., brides wear white whereas in China, it is customary for brides to wear red. Also in the U.S., black or other dark colors are deemed appropriate for funerals but in some cultures of East Asia and Africa, white is favored.